If you are serious about building a successful business online, you should consider online PR as an essential part of any Internet marketing campaign. Online PR will enable you to develop positive brand awareness making sure all the positive news about your company reaches those who find it relevant. Online PR consists of various tools from writing and distributing press releases to doing keyword research to create high quality articles that the search engines will love to index.
Difference between Online PR and Traditional, Off-line PR
Although you will still find online publications like magazines and newspapers that work in very much the same way that traditional media has worked, this is actually the exception than the norm. Online PR is more clued up to the promotional marketing and advertising aspects of a company’s needs then its traditional counterparts.
When you compare online PR with off-line PR, you'll quickly discover that online PR is much more economic and efficient. It is economic because everything is done digitally and it is efficient because it promotes products and services on the Internet, a medium that never sleeps and spans the globe.
IQ channels can provide your company with distribution channels and access to a wide number of online magazines and news sites which are relevant to your industry. In addition, your press releases will not be mere text but will also have links, images, and videos. Adding various media to your articles makes it more engaging and provides readers with more options to follow-up. It will also appeal to people who prefer to learn through visual and auditory means.
IQ Channels can make sure your news is distributed locally, regionally, nationally or internationally as required. We have established relationships with both online and offline media provider's to make sure our client's news is seen by all the right people in all the right places. Besides this media, we also keep up relations with the blogging community and are able to ensure your article is posted on all the relevant blogs to your industry.
Our marketers and account managers work with you to formulate a consistent and reliable strategy to make sure you get the results needed for your business to thrive.
Video marketing is an excellent advertising tool. It is powerful enough to help you gain recognition as an expert in your niche. Moreover, creating videos is becoming increasingly easier with advances in technology. Videos are so popular that many marketers speak of it as the future of Internet marketing, and some go so far as to say that it is crucial to success in today's marketplace.
Sometimes the effects of video marketing can be almost magical. For instance, a promotional video on a popular video sharing site can go viral bring you instant fame and a flood of traffic to your website..
The Many Benefits of Video Marketing
There are numerous benefits to online video marketing.
- Online videos are cost-effective compared to traditional television advertising
- An animated video will compel visitors to stay on a website longer. How long your visitors stay is often recorded by search engine spiders and your website is considered "sticky." This may improve your search engine ranking.
- Repeated marketing tests have shown that when viewers like a video, they will often click through the URL posted underneath the video to find out more by visiting your website.
- Videos are a powerful way to drive traffic to your site, especially if the video is posted on a highly trafficked website like YouTube.
- When you consistently post videos on popular video sharing sites you will be developing your brand name and identity.
Techniques Used in Video Marketing
There are numerous technique used in video marketing. You can simply speak into the camera, giving the impression that you are talking directly to the viewer face-to-face. You can also show slides with bullet points and images. Another popular technique is to create cartoons to illustrate your point, either as a slide show or as a movie. If you have a bigger budget, you may even want to make a mini-movie.
Some marketers argue that videos are the most effective way for you to communicate the benefits of your products or services in the shortest amount of time. Due to this high response rate, many marketers are now using video on their squeeze pages to persuade people to opt in to join their mailing list. Marketers are also using videos in lieu of the standard sales page, or as an addition to a sales page to make the marketing message even more compelling.
Video marketing is a great idea that is taking over the Internet. It is a powerful marketing tool that offers many ways for you to grow your business. Here at IQ Channels we can create bespoke video’s and handle the entire process from the concept and storyboarding to filming and editing the final product.
Reputation is the window to personal growth for any business. Here at IQ channels we prioritise reputation management, knowing its importance as a deciding factor in a competitive market. We have a strong team of experienced SMO experts, SEO engineers, content writers, and ORM professionals who can deal with any issues related to your company’s reputation in efficient and effective manner. We have the experience and expertise to minimize any damage to your company’s reputation.
Words represent feelings and thoughts and when these are used wisely, it can build a lasting reputation or else destroy it instantly. It is understood that in any corporate business image can be created over time but the secret lies in earning a trustworthy and valuable corporate reputation.
"If I was down to my last dollar, I'd spend it on Public Relations", Bill Gates, Microsoft and that is the power of Reputation Management
Realising this, at IQ channels we promise an integrated approach to protect your online and offline reputation. We make it our job to ensure that your brand does not suffer from the results of negative comments targeting your reputation.
Reasons for ORM success at the IQ channelsWhen people are given the option to review and provide feedback of a product or business that is read online by many, it may not always be complimentary. Whether it is a genuine mistake or a sneaky tactic from a competitor, bad press can tarnish the reputation of any business no matter how good you’re product’s or services’ actually are. That is where we come into the picture; with our smart Reputation Management strategies, we prevent, minimise or repair any online reputation threat, and also provide help in promoting your company in a positive light.
Link building is an essential part of your online marketing campaign. Below are the main ways in which IQ Channels will methodically enhance your link building campaign to improve your search engine rankings and your overall online reputation.
Receiving inbound links from websites that search engines already trust is the number one way to build up your search engine ranking. IQ Channels are experts in seeking out these authority links and distinguishing them from low-quality links that can actually hurt your search engine ranking. Building authority links often also requires direct contact with webmasters. The IQ Channels team can expertly negotiate with these parties to get quality links for your Marketing Campaign.
Submitting your website to the proper directories is a time effective way to obtain relevant one way links. IQ Channels will make sure that your website is in all of the proper directories while distinguishing between high quality directories and spam directories.
Search engines expect good websites to build links over time, and forum posting is a great way to do this with a natural form. In order to be most effective on forums, IQ Channels will first build your reputation within the environment. You will soon be seen as an expert in the field and your opinion will be sought out in the forum. IQ Channels will use this leverage to organically increase your link count without upsetting any of the forum members or breaking any forum rules.
Comments on relevant blogs are one of the top strategies used to build links quickly. Many search engine optimisation companies will use automated commenting systems that leave dry comments that tend to be erased by webmasters. With IQ Channels, you can expect in-depth, relevant comments that webmasters will welcome. You will then build high quality links to your websites through other relevant blogs.
The ranking of your website on social bookmarking sites such as Digg, Reddit and Stumble Upon is vitally important to the search engine ranking of your website. IQ Channels can break through the often difficult barriers of the social bookmarking sites to get you both human visitors and increased search engine optimisation. Our efforts are informed by knowledge of the best keywords and trends for your business.
Link building when done properly takes time. SEO link building techniques are not a quick fix and for search engines to recognise and rank a good site based on link building a long term strategy must be implemented. This will, over time, create a solid position for your website at the top of search engine results.
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